[PRNewswire] Traditional Chinese Medicine Brand GuangYuYuan to make Global
Debut at Paris Fashion Week
-- China's oldest TCM brand to sponsor rising fashion star in unprecedented collaboration with tech giant Tencent
- Oldest TCM brand in China, with a history of nearly 500 years
- Guo Jiaxue, Chairman of the Board of GuangYuYuan: "Very few companies in the world boast a heritage as long as ours. For GuangYuYuan, the preservation of traditional culture and encouraging innovation are two of the pillars our company is built on."
[편집자 주] 본고는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았음을 밝혀 드립니다.
(BEIJING, Sept. 27, 2017 PRNewswire=연합뉴스) The oldest of the "Big 4" Traditional Chinese Medicine brands, GuangYuYuan, will be making its global debut at Paris Fashion Week on 1 October 2017.
At an event organized by tech giant Tencent, during the finale of the biannual international "Big 4" fashion weeks, GuangYuYuan will sponsor an innovative runway show by up-and-coming Chinese designer Liu Qing, known as Big-King, in what will be his first Paris runway show.
Guo Jiaxue, Chairman of the Board of GuangYuYuan Chinese Herbal Medicine Co., Ltd. explained the motivation behind this unique collaboration: "Very few companies in the world boast a heritage as long as ours. For GuangYuYuan, the preservation of traditional culture and encouraging innovation are two pillars our company is built on. We are excited to see how Big-King is able to incorporate distinctly Chinese elements into his designs, as well as elements that reflect our own history of nearly 500 years."
The GuangYuYuan-sponsored show received special permission to be held in the magnificent Musee Jacquemart-Andre, the first runway Paris Fashion Week show ever held in the museum. GuangYuYuan will have highlights from its brand culture and design aesthetics on display during its Paris debut.
About GuangYuYuan
GuangYuYuan was founded in 1541. In 2003 it was acquired by a leading Chinese pharmaceutical conglomerate, Xi'an Dongsheng Group, and is listed on the Shanghai Stock Exchange under the name GuangYuYuan Chinese Herbal Medicine Co. Ltd., stock number 600771. In 2006, GuangYuYuan was honored by the Chinese Ministry of Commerce, receiving its "Time-Honored Brand" appellation. Two of GuangYuYuan's oldest products, GuilingJi and Dingkun Dan, have been declared to be part of China's intangible cultural heritage and their formulas have been named national secrets.
Website: www.guangyuyuan.cn
Photo - https://photos.prnasia.com/prnh/20170922/1949262-1
Chinese designer Big-King sketches a GuangYuYuan inspired design for his Paris Fashion Week Debut
Source: GuangYuYuan
(끝)
<저작권자(c) 연합뉴스, 무단 전재-재배포 금지>
Debut at Paris Fashion Week
-- China's oldest TCM brand to sponsor rising fashion star in unprecedented collaboration with tech giant Tencent
- Oldest TCM brand in China, with a history of nearly 500 years
- Guo Jiaxue, Chairman of the Board of GuangYuYuan: "Very few companies in the world boast a heritage as long as ours. For GuangYuYuan, the preservation of traditional culture and encouraging innovation are two of the pillars our company is built on."
[편집자 주] 본고는 자료 제공사에서 제공한 것으로, 연합뉴스는 내용에 대해 어떠한 편집도 하지 않았음을 밝혀 드립니다.
(BEIJING, Sept. 27, 2017 PRNewswire=연합뉴스) The oldest of the "Big 4" Traditional Chinese Medicine brands, GuangYuYuan, will be making its global debut at Paris Fashion Week on 1 October 2017.
At an event organized by tech giant Tencent, during the finale of the biannual international "Big 4" fashion weeks, GuangYuYuan will sponsor an innovative runway show by up-and-coming Chinese designer Liu Qing, known as Big-King, in what will be his first Paris runway show.
Guo Jiaxue, Chairman of the Board of GuangYuYuan Chinese Herbal Medicine Co., Ltd. explained the motivation behind this unique collaboration: "Very few companies in the world boast a heritage as long as ours. For GuangYuYuan, the preservation of traditional culture and encouraging innovation are two pillars our company is built on. We are excited to see how Big-King is able to incorporate distinctly Chinese elements into his designs, as well as elements that reflect our own history of nearly 500 years."
The GuangYuYuan-sponsored show received special permission to be held in the magnificent Musee Jacquemart-Andre, the first runway Paris Fashion Week show ever held in the museum. GuangYuYuan will have highlights from its brand culture and design aesthetics on display during its Paris debut.
About GuangYuYuan
GuangYuYuan was founded in 1541. In 2003 it was acquired by a leading Chinese pharmaceutical conglomerate, Xi'an Dongsheng Group, and is listed on the Shanghai Stock Exchange under the name GuangYuYuan Chinese Herbal Medicine Co. Ltd., stock number 600771. In 2006, GuangYuYuan was honored by the Chinese Ministry of Commerce, receiving its "Time-Honored Brand" appellation. Two of GuangYuYuan's oldest products, GuilingJi and Dingkun Dan, have been declared to be part of China's intangible cultural heritage and their formulas have been named national secrets.
Website: www.guangyuyuan.cn
Photo - https://photos.prnasia.com/prnh/20170922/1949262-1
Chinese designer Big-King sketches a GuangYuYuan inspired design for his Paris Fashion Week Debut
Source: GuangYuYuan
(끝)
<저작권자(c) 연합뉴스, 무단 전재-재배포 금지>
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